Jim Lawton

Jim Lawton: Vice President and General Manager, Robotics Automation | Zebra

Vice President and General Manager, Robotics Automation

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As Vice President and General Manager, Robotics Automation, at Zebra, Jim Lawton is focused on helping customers harness intelligent automation and advanced robotics to transform their operations with greater efficiency, higher productivity, and lower costs.

His experience in developing and delivering leading-edge innovation – including early days in e-commerce, supply chain optimization, and collaborative robotics – has shaped his passion for helping manufacturing, supply chain and logistics organizations capitalize on the intersection of technology and business performance. 

Jim holds a BS in Electrical Engineering from Tufts University, an MS in Electrical Engineering and Computer Science from MIT, and an MBA from MIT’s Sloan School of Management, where he was a Fellow in the inaugural MIT Leaders for Global Operations (LGO) program.

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