After spending 30+ years in leadership roles at high-growth companies, Jeff Barteld knows a thing or two about business development. He also appreciates the value that the channel can offer to companies aiming to scale in the market quickly and sustainably. As Senior Director, Global Channel Strategy & Programs at Zebra, Jeff gathers feedback from the field, seeking to understand how Zebra can better grow and strengthen its channel.
One of the most important things he’s learned by listening? Predictability is key to recruiting and retaining partners in the highly dynamic and disruption-prone technology sector.
In fact, this 2021 CRN Channel Chief is very principled in everything he does and goes above and beyond to avoid surprises. People want to know what they’re getting into when they partner with another person or company, especially when their own reputation and success is on the line. He finds that being consistent and honest in your channel practices will build the kind of trust that fuels mutually-beneficial growth.
Listen to this podcast now to learn more about Jeff’s approach to channel engagement and how it has propelled the growth of Zebra's PartnerConnect program into a CRN 5-Star Partner Program winner.