The 2022 Vincent Country Safe Zone Activity Day
By Bill Burns | April 01, 2022

Firsthand Perspective: The Positive Social Impact of Vincent Country and the NFL Community

Zebra teamed up with Vincent Country for the second consecutive year to host a Safe Zone Activity Day in Long Beach, California.

Troy Vincent is an NFL executive and NFL Legend, and he is also a big-hearted hero to thousands of children in Super Bowl host cities.

For the past five years, Troy and his wife Tommi Vincent have hosted a "Safe Zone Activity Day" for students at local elementary schools in underserved areas of Super Bowl host cities as part of their Vincent Country philanthropic initiative. The faith-driven family organization founded by the couple was created to make a positive social impact – and I can tell you from personal experience that they are succeeding in their mission.

I joined other members of Zebra Nation to volunteer at this year’s Safe Zone Activity Day at Muir Academy in Long Beach, CA, during Super Bowl LVI week, and the joy that was exuded from those young children, their teachers and other faculty was contagious. Even now, thinking about how excited they were to participate in a day of fun activities brought to life through many volunteers brings a smile to my face.

Volunteers from the 2022 Vincent Country Safe Zone Activity Day

Having one NFL hero show up to spend the day with the students probably would have been life changing. But there were nearly a dozen professional athletes, including NFL Legends Eddie Mason, Takeo Spikes, Donnie Edwards, Bobby Taylor, Aeneas Williams, Usama Young, and TJ Houshmandzadeh. There were even more volunteers there to help with the festivities, myself included. We all had the same goal: show these children that anything is possible in life – lift them up so they can be their best selves, no matter their current circumstances.

Together, we did that through sports activities, donations of school supplies, preventative health screenings, and inspiring conversation.

A volunteer at the 2022 Vincent Country Safe Zone Activity Day holds a "Zippy's Special Gift" book

For many students, this would prove to be the most memorable day of the year. Some will carry the experience with them for years. But we know the lack of opportunity exists beyond the haven that Vincent Country creates with events such as this. So, Zebra sponsored the commissioning of a beautiful mural at the school – something the children can look at each day to restore their strength and remember that good things come to those who remain steadfast in their efforts to achieve great things.

The mural painted at Muir Academy in Long Beach, CA

We tapped into the creativity of Moses Ball, a local muralist with national recognition, who designs murals to portray the positive aspects of communities of color. As you can see, his work is incredible. Then again, so was the spirit of both children and faculty we met – and the NFL players who went above and beyond to make a positive social impact on the Long Beach community. The art is a perfect reflection of the joy that will forever reflect the experience I had that day.

The Vincent family’s commitment to “intentional service” through its Love Thy Neighbor CDC philanthropic organization is making a difference in the lives of thousands of people each year. I am grateful they gave Zebra the opportunity to #GiveBack to those in the Long Beach community during Super Bowl LVI week, and I’m looking forward to joining the team again next year in Arizona.

If you’d like to get a glimpse of what we experienced, watch this:

Interested in joining Zebra in support of Vincent Country’s mission? You can learn more about the organization and its initiatives here.


Related Reads: 

Hospitality, Corporate Social Responsibility, Inside Zebra Nation,
Bill Burns
Bill Burns

Bill Burns has been named Chief Executive Officer, Zebra Technologies, effective March 1, 2023. 

Bill has more than 30 years of experience in the technology sector and joined Zebra Technologies in 2015. In his prior role as Chief Product & Solutions Officer, he oversaw the strategy, investments, and development of Zebra’s expansive portfolio of products and solutions. During this time, Bill extended Zebra’s market share leadership across its core businesses while entering adjacent and expansion markets, delivered on the company’s Enterprise Asset Intelligence vision, and strengthened Zebra’s strategic relationships with its customers and partners. 

Prior to joining Zebra, Bill served as Chief Executive Officer of Embrane, a Silicon Valley-based venture capital backed startup which was acquired by Cisco in April 2015. Prior to joining Embrane, Bill served as Chief Executive Officer of Spirent Communications, a global leader in test and measurement solutions publicly traded on the London Stock Exchange. He has also held various executive and sales leadership roles at Tellabs, Inc. 

Bill has a Master of Business Administration from Temple University, a Bachelor of Science degree in Business Administration from Misericordia University, and an Associate Degree in Engineering from Pennsylvania State University.

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