3. Wow the Crowd with Labels That Are Unique and Stand Out
This is your chance to pour all your creative energy into your life’s work or passion projects. Do you have a symbol that’s particularly meaningful to you? Or a color? There’s always a big market for quirky things, so if that is the vibe you want, we say go for it. Are you a die-hard cat person? Then consider slapping a multi-color rainbow fusion cartoon-like sketch of a big cat face on your bottle and call it a day. You’ll stand out for sure. Or are you a classical fan? Put a rendition of Michelangelo’s iconic work as a watermark design as a backdrop to your label. See what I mean? Go big or go home. (Or go small if you want to be mysterious, your call.) Just let your imagination run wild. This is your chance to steal the spotlight whether your bottles are sold online, in brick-and-mortar stores, at a booth at a Farmer’s Market or all of the above. The sky is the limit. And if you love your masterpiece, odds are others will love to try it too.
Ah, the art of label making is just as beautiful as a fine wine. Maybe you disagree, but if you start thinking about your labels with this attitude, you’re going to get what you want: more customers wanting to try your wine because there was “just something” about the label that spoke to them. Your brand will be heard from the hills of Napa Valley all the way to the slopes of the Lombardy region in Italy. Ambitious? Certainly. But if anyone can do it, it’s you.
Have a happy Merlot Day! May your small business thrive and your wine labels shine!