2. Hear ye! Hear ye! Communicate your tale to all the land.
No customer can be amazed by what you offer if they have never heard of you. But before you send the messengers out to spread the word, make sure you have a story to tell. Why is your mission meaningful? Why should they trust you and what you’re selling? You are a passionate warrior, believer and dreamer whose story can be very powerful. So, intertwine these core messages into all your future business endeavors.
Once you’re ready to make your presence known, download social media apps and create business accounts. They may not be as classical as papyrus, but they can cry out your brand and story far and wide. Now, it’s important to remember different social media heralds – sorry, we mean “platforms” – are better suited for different types of content. Some are image-driven, and others are fueled by clever banter alone. But no matter which channel you find to be best for you, your products, and the audience you are trying to capture, there’s a great deal of opportunity to show off your brand identity in the pre-launch stage. Exhibit your wares, whether you made them yourself or have just chosen to resell someone else’s impressive goods. And host open forums with your followers. Experiment with all the neat social media engagement tools at your disposal to create a space worth sharing, including videos, carousel pictures, live streams, event announcements, polls, story features, and more. Ask your followers what they want to see more of, send them discounts, or throw in an extra product for free when they order from you.
Once you’re ready to open the gates and officially welcome people into your (physical or online) shop, you may have people lining up to visit! Just be sure you stop to listen and learn. Watch how other people showcase their businesses on social and make note of what’s creating noise.