2. Make labels a part of your prep routine.
Now that you just won over all that attention and loyalty, congrats! But…now you need to be ready for the e-commerce bonanza that is inevitably approaching. Are you feeling nervous now? Well, there’s no reason to be because that’s why we are here to tell you that one of the most important strategies to the cyber selling game is printing labels. For everything! Shipping labels, packaging labels – even office organizational labels. Trust us, you’ll need it all. Printing labels helps ensure your customers are going to get the right item at the right place, and that’s arguably one of the most important factors when it comes to holiday shopping. (Who doesn’t love to receive a package they paid for?) Beyond logistics efficiencies, labels are the secret sauce to your holiday season operations and give your goods a special edge above the competition. People may be making a mad dash to confirm their orders, but they still care about the presentation of goods and overall experience when it’s all said and done – and you’re asking them kindly to leave a glowing online review.
And hey, if you really want to blow everyone’s minds with your Cyber Monday tactics, throw in a return shipping label with every order. Peak shopping season typically quickly transitions to peak returns season, and people want an easy, flexible and practical returns experience if they must send something back. Trust us, people will be loyal to stores who put their customers’ experience first. But no matter what extra service flare you add to your business, you’ll want to make sure every product has an easy-to-read and scan label on it to help you manage your inventory as the orders start pouring in.