Indonesia’s SaveMax Shortens Checkout Queues with Zebra Technologies

Zebra’s 2D scanners raise cash register productivity at its Chibubur mega-emporium, resulting in increased customer satisfaction

JAKARTA – Nov. 22, 2016 –
Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in providing solutions and services that give enterprises real-time visibility into their operations, today announces that SaveMax has adopted its 2D Point of Sale (POS) imagers in the retailer’s 60,000-square-foot store located in Cibubur. The 2D imagers enable the cashiers to scan even the most challenging 1D or 2D barcodes at any angle, expediting the checkout process and delivering an enhanced customer experience.

Indonesia’s retail industry is expanding by leaps and bounds, and is currently ranked as the 12th most retail-friendly economy amongst 30 emerging markets. The fast-growing population, emerging middle-class consumers, increasing employment rate, and urbanization are key drivers propelling the country’s retail industry. The advancement and adoption of new technologies, such as connected devices, advanced Point-of-Sale (PoS) systems, mobile payment, etc., are also fueling the industry’s growth.


  • Zebra’s DS7708 and DS4308 scanners both deliver easy-to-deploy, high performance two-dimensional (2D) scanning. The improved latest generation of 2D imagers are to read barcodes omni-directionally, increasing productivity by a significant margin.
  • With Zebra’s 123Scan scanner configuration and management tool, SaveMax can now configure and deploy the DS7708 within minutes, making it extremely scalable for big retail stores, while at the same time reducing Total Cost of Ownership (TCO).  123Scan also offers the ability to generate a 2D command code on a mobile phone and the POS imagers can be configured by simply scanning the code.  The command code can also be sent via text message to remote locations – saving on service calls. 
  • SaveMax is the first retailer in Indonesia to deploy the DS4308 handheld scanner. The DS4308 can scan scratched, smudged, poorly printed, or damaged barcodes in milliseconds resulting in an improved user experience, higher productivity and greater throughput with reduced wait times.
  • Both the DS4308 and DS7708 support scanning virtual 1D and 2D barcodes from mobile phone displays, thus future-proofing SaveMax’s POS investment.

Joanito Iwan Tamsil, Director of Information System and Technology, SaveMax Super Grosir
“SaveMax decided to utilize Zebra’s 2D scanners as we recognize that, in order to thrive in the highly competitive retail industry in Indonesia, we must approach things differently, and incorporate new technologies into our business. We have tested various brands of scanners, and Zebra impressed us with its well-rounded, extensive and seamless scanning capabilities.”

Wayne Harper, Senior Technical Director, Zebra Technologies, Asia Pacific
“Data is everywhere and will continue to grow incrementally in the enterprise environment, and 2D scanners work to capture that data effectively with little human intervention. In Indonesia, Zebra is excited to be working with retail businesses like SaveMax, to enhance and future-proof its infrastructure to meet the rising demands of the market. The local retail industry continues to grow, and we are hopeful that more local businesses will consider using 2D imagers in their stores in the future.”

To learn more about the Zebra solution for SaveMax Emporium click here.


About Zebra
With the unparalleled visibility Zebra (NASDAQ: ZBRA) provides, enterprises become as smart and connected as the world we live in. Real-time information – gleaned from visionary solutions including hardware, software and services – give organizations the competitive edge they need to simplify operations, know more about their businesses and customers, and empower their mobile workers to succeed in today’s data-centric world. For more information, visit or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook.

Media Contact
Erni J.Arijanto
Bening Communication for Zebra Technologies
Office: +62-21-7988-411

ZEBRA and the stylized Zebra head are trademarks of ZIH Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners.  ©2016 ZIH Corp. and/or its affiliates. All rights reserved.