Havan Improves Customer Service and Inventory Management with Zebra Technologies’ RFID Solutions

Brazilian department store reduces inventory count times by 97%, increasing workers productivity and operational visibility

SAO PAULO, Brazil – Nov. 30, 2021 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced  Brazil’s largest department store retailer, Havan, has improved customer service quality, inventory management and product delivery in its stores and warehouses with Zebra’s RFID solutions. By augmenting operational visibility, the retailer quickly reduced cycle counting times by 97% and increased order accuracy to 99%.

To manage more than 350,000 stock-keeping units (SKUs) and meet the needs of more than 100 million Brazilian customers, Havan selected Zebra RFID printers and sleds to improve inventory visibility and worker productivity across its supply chain and logistics operations. Zebra’s ZT410 RFID printers tag products at the manufacturing source of its suppliers while Zebra’s ZT230 printers and RFD8500 RFID sleds rapidly identify, track and locate products in Havan’s distribution centers and more than 170 stores.

“Zebra’s RFID solutions have been a success for our business and associates, who have quickly adopted the technology, improved inventory visibility and delivered better and faster service to our customers, whether online or in the store,” said Alexandro Elói Venancio, IT Manager of Havan. “We are pleased to work with vendors like Zebra that are future-connected and help retailers elevate the customer experience, optimize inventory and build smarter operations.”

Before deploying Zebra’s solutions, Havan struggled to receive, find and pick products and had difficulty reading poorly printed barcodes. After implementing Zebra’s RFID printers and handhelds, worker productivity improved and Havan was able to develop an omnichannel strategy, offering different delivery options, such as click and collect, to its customers.

“Zebra offers solutions for the retail industry to help them scale and energize their customer experience strategy with a digital backbone that unifies teams, injects real-time visibility, and drives results,” said Vanderlei Ferreira, Vice President and General Manager of Zebra Technologies in Brazil. “We are proud to work with Havan to help transform its inventories into fully visible SKUs and improve customer satisfaction.”

Havan is one of the Latin American winners of the international RFID Journal Awards, which globally recognize successful RFID implementations. The retailer is now known internationally as an innovator in the retail industry through the automation of its operations with cutting-edge technology.


  • Zebra’s RFID solutions helped Havan optimize its supply chain by increasing inventory visibility, reducing time spent on inventory counts by 97% and increasing order accuracy to 99%.
  • Using Zebra’s RFID printers and handhelds, Havan can now conduct real-time inventory checks, offering a better customer experience both online and in stores.
  • Havan now has the visibility and agility needed to offer better delivery options - including click and collect - to its customers.


Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. In 2021, Zebra expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision and antuit.ai. Zebra is #25 on Newsweek’s inaugural list of America’s Most Loved Workplaces and on Forbes’ list of America’s best employers for the fifth year. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedInTwitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contacts:


Diana Calderón 
Zebra Technologies
+57 3138021009

Marisa Maldonado
+ 52 1 55 2890 0048

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