Zebra Technologies and NFL to Share Key Player Insights from 49ers and Chiefs Ahead of Super Bowl LIV Matchup

Jan. 29 press conference and Q&A to showcase how Zebra provides teams a performance edge

LINCOLNSHIRE, Ill. – Jan. 22, 2020 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, will hold a press conference on Wednesday, Jan. 29 from 3:30 to 4 p.m. ET to showcase key data from the 2019-20 NFL season and set the stage for how the Kansas City Chiefs and San Francisco 49ers match up on Feb. 2.

As the Official On-Field Player-Tracking Provider for the NFL, Zebra will be represented by John Pollard, Vice President of Business Development for Zebra Sports, who will take attendees inside the best-in-class player and ball tracking technology behind the NFL’s Next Gen Stats. Matt Swensson, Vice President of Emerging Products and Technology for the NFL, will also speak about how the data benefits the league, teams, broadcasters and fans.

This past summer, Zebra inked a renewal of its partnership with the NFL, which extended Zebra’s role through the 2021 season. To enable the data collection, Zebra attaches RFID tags in player equipment and footballs, transmitting real-time location data to receivers positioned around the stadium that gather metrics such as player speed, distance traveled, orientation and acceleration. In fact, this year Zebra tagged 2,880 players plus all the officials during the pre-season, with nearly 1,700 players tagged during the regular season.

As a global leader in location solutions, Zebra provides tracking technology for enterprises of all sizes in healthcare, retail, manufacturing and transportation and logistics to deliver a performance edge to the front line of business. Earlier this month, Zebra Technologies was named a “Leader” for Global Indoor Location Services in the Gartner Magic Quadrant.


Wednesday, Jan. 29, 2020, 3:30-4 p.m. ET


Super Bowl LIV Media Center, Miami Beach Convention Center (Press Conference Room C)
1901 Convention Center Drive, Miami Beach, FL 33139




Therese Van Ryne
Zebra Technologies
(847) 370-2317

Gartner, Magic Quadrant for Indoor Location Services, Global, Tim Zimmerman, Annette Zimmermann, 13 January 2020.

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Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/e-commerce, manufacturing, transportation and logistics, healthcare, public sector and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets, and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. In 2019, Zebra ranked #166 on Forbes’ list of the World’s Best Employers, and the company joined the S&P 500 index. For more information, visit www.zebra.com or sign up for our news alerts. Follow us on our Your Edge Blog along with LinkedIn, Twitter and Facebook

Zebra and the stylized Zebra head are trademarks of Zebra Technologies Corporation, registered in many jurisdictions worldwide.  All other trademarks are the property of their respective owners.  ©2020 Zebra Technologies Corporation. All rights reserved.