Zebra Technologies Named a “Leader” for Global Indoor Location Services in Gartner Magic Quadrant

Company is placed in Leaders quadrant following two consecutive years as a Visionary

LINCOLNSHIRE, Ill. – Jan. 16, 2020 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, today announced it has been recognized by Gartner, Inc. as a Leader in the Magic Quadrant for Indoor Location Services, Global. This is the first year Gartner has placed a company in the Leaders quadrant. Zebra Technologies has been recognized as a Visionary for each of the last two years. A complimentary copy of the full report is available from the Zebra Technologies’ website.

“Zebra Technologies is proud to be acknowledged by Gartner as a Leader in the Magic Quadrant for Indoor Location Services, Global,” said Matt Seltz, General Manager of Location Solutions, Zebra Technologies. “Customers across a broad set of industries leverage Zebra MotionWorks solutions and our extensive RFID portfolio to deliver a performance edge to the front line of business. We believe this positioning reinforces our commitment to deliver innovative solutions that make every asset and worker on the edge visible, connected and optimally utilized.”

Zebra’s solutions are available through its PartnerConnect channel partner ecosystem, including real-time location systems (RTLS) focused on retail, hospitality, transportation and logistics, manufacturing, government, sports and healthcare use cases. As a global provider with over 50 years of experience, Zebra’s broad portfolio of fixed and mobile readers, printers and encoders, plus active and passive tags and sensors include support for RAIN RFID, Wi-Fi, 900 MHz, 2.4 GHz, Ultra-Wideband (UWB) and Bluetooth Low Energy (BLE).  In the last year, Zebra introduced the ATR7000 solution which enables real-time location data using passive 900 MHz RAIN RFID tags and overhead readers.

Zebra’s indoor location and motion expertise extends well beyond hardware, with a robust set of workflow-specific software tools and applications available within the MotionWorks portfolio and a growing collection of data services and APIs within the Zebra Savanna™ data intelligence platform.  Software can be deployed on-premises or in the cloud and is sold on a solution-quote basis, based on the size and capacity of the solution.  IT leaders benefit from centralized management capabilities, allowing them to view and manage their location technology beacons, sensors and receivers in one environment, while operations leaders can empower their front-line staff with the insights they need to take the best next-action within their natural workflows based on real-time location data.  


  • Zebra Technologies is globally recognized as a Leader in Gartner’s Magic Quadrant for Indoor Location Services, Global.
  • Customers leverage Zebra’s complete portfolio of fixed and mobile RFID readers, printers, encoders, tags and beacons plus mobile computers, tablets, scanners and software to make every asset and worker on the edge visible, connected and optimally utilized.
  • Zebra location software and solutions help partners and enterprises across a multitude of verticals make the best next-action decisions based on real-time location data collected from a broad set of sensing technologies.
  • Zebra’s ATR7000 enables real-time location data using passive 900 MHz RAIN RFID tags and readers.


Gartner, Magic Quadrant for Indoor Location Services, Global, Tim Zimmerman, Annette Zimmermann, 13 January 2020.

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Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/e-commerce, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets, and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. Ranked on Forbes’ list of America’s Best Employers for the last four years, Zebra helps our customers capture their edge. For more information, visit www.zebra.com or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook

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Therese Van Ryne
Zebra Technologies

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Zebra Technologies 

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