Zebra Technologies’ Global Study Tracks the Growing Momentum of the Internet of Things in the Enterprise

Businesses say IoT is the transformative technological initiative of the decade according to independent research

Lincolnshire, Ill. - Nov. 18, 2014 - Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in products and services that provide real-time visibility into organizations’ assets, people and transactions, today released survey results that uncovered the vast majority of business decision makers understand and are in the process of deploying the Internet of Things (IoT) as part of their business strategy. Forrester Consulting conducted the commissioned November 2014 study on behalf of Zebra Technologies, and surveyed IT and business decision makers in nearly 600 global firms in the retail, consumer products, manufacturing, transportation, government, oil/gas, healthcare, and hospitality industries. Zebra’s expertise in many of these verticals has expanded with its acquisition of Motorola Solutions’ Enterprise business in October 2014.

Zebra piloted an initial investigation into the understanding and adoption rate of IoT in enterprises in a 2012 study entitled “Building Value from Visibility,” which established a baseline for global IoT adoption in business. One of the data points showing the increase in IoT adoption over the past two years indicates that only 15 percent of surveyed firms had an IoT solution in place in 2012 - this number has increased to 25 percent in 2014.


  •  Global firms recognize the transformational role of IoT solutions. Over 80 percent of surveyed firms believe that IoT solutions will be the most strategic technology initiative for their organization in a decade. These firms look to IoT solutions as a way to address a variety of strategic, operational, and business challenges.

  • Strong IoT solution deployment momentum among global firms. Nearly 65 percent of firms surveyed have deployed or are in the process of implementing IoT solutions. There is also strong IoT deployment momentum across the globe, with over 70 percent of Asia Pacific firms having an IoT solution in place, or being in the process of implementing an IoT solution. New cities, buildings, and infrastructure in many Asia Pacific countries have enabled this strong adoption rate. In comparison, 60 percent of North American, 52 percent of European and 71 percent of Latin American firms are in these same stages of IoT solution deployment.

  • Wi-Fi, real-time location tracking, and security sensors are important elements of IoT solutions. Of firms surveyed, 83 percent identify Wi-Fi infrastructure and real-time location tracking technologies as important or very important building blocks of IoT solutions. Sensor technologies to monitor assets and the surrounding environment were also pointed to as important or very important technology elements by over 80 percent of global firms.

  • Improved customer experience identified as top business benefit IoT can help achieve. Nearly half of the surveyed firms identified improved customer experience as one of the top five benefits of deploying IoT solutions. Supply chain optimization, visibility, loss prevention and cost efficiencies also were identified as top five benefits by between 44 percent and 46 percent of firms.


Anders Gustafsson, Chief Executive Officer, Zebra Technologies  
“Over the last two years, there has been a growing need for organizations to obtain a full picture of their business operations. I believe that with these survey results, it is clear that enterprises in key industries globally are adopting Internet of Things solutions to arm themselves with the real-time data and intelligence to become smarter and more connected. At Zebra, we believe that IoT and visibility solutions can help businesses reach new levels of efficiency and deliver greater value for customers.”


Website: blogs.zebra.com/forrester
 Zebra Technologies
Twitter: @ZebraTechnologies
Infographic: Harvesting the Benefits of the Internet of Things

Download the full PDF here.

Media Contact:
Therese Van Ryne
Zebra Technologies
+1 847-370-2317

Industry Analyst Relations Contact:
Carolyn Buerger
Zebra Technologies
+1 224-316-0066

About Zebra Technologies
Zebra (NASDAQ: ZBRA) makes businesses as smart and connected as the world we live in. Zebra tracking and visibility solutions transform the physical to digital, creating the data streams enterprises need to simplify operations, know more about their businesses, and empower their mobile workforces. For more information, visit www.zebra.com/possibilities.

©2014 ZIH Corp.  Zebra, the Zebra head graphic and Zebra Technologies logo are trademarks of ZIH Corp, registered in many jurisdictions worldwide.  All rights reserved.  All other trademarks are the property of their respective owners.