Zebra Technologies’ Commissioned Study Finds Internet of Things Vital to Future of Transportation and Logistics Industry

96 percent of survey respondents in T&L industry believe IoT is most significant technology initiative of decade

LINCOLNSHIRE, Ill. - March 23, 2015 - Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in products and services that provide real-time visibility into organizations’ assets, people and transactions, today released survey results finding that 96 percent of surveyed transportation and logistics (T&L) companies agree that the Internet of Things (IoT) is the most strategic technological initiative their organization will undertake this decade. Zebra will discuss the survey findings this week at ProMat 2015 in Chicago.


  • The survey, conducted in October 2014 by Forrester Consulting on behalf of Zebra Technologies, showed that 90 percent of T&L companies either have or plan to deploy IoT solutions within a year.
  • More than half of respondents expect IoT to improve regulatory compliance (51 percent) and delivery processes (51 percent). More than four in ten expect IoT to help their companies improve safety (45 percent), recognize cost efficiencies (44 percent) or improve their supply chain visibility (44 percent).
  • Wi-Fi, security sensors, near field communications (NFC) and RTLS were cited as the most important technologies for enabling IoT implementations.
  • Nearly 40 percent of respondents listed privacy and security concerns as the largest challenge for IoT implementations, while 38 percent mentioned implementation complexity.
  • Zebra released global findings on IoT adoption across many verticals and industries, surveying IT and business decision makers from nearly 600 global firms.


  • Zebra will be demonstrating real-time location solutions (RTLS), voice and multimodal solutions and warehouse management solutions including those acquired as part of the Motorola Solutions’ Enterprise Business in Booth #1552.
  • On Monday, March 23, at 12 p.m. in Theater 1 of McCormick Place South, Mark Wheeler, director of supply chain solutions at Zebra Technologies, will be presenting warehousing trends and how new technologies are helping companies across the supply chain operate more efficiently and effectively.
  • Zebra will also be debuting the industry’s most rugged mobile printer - the new ZQ500 mobile printer series for field-based applications.


Jim Hilton, senior director, Global Manufacturing Principal, Zebra Technologies
“The survey findings demonstrate exactly how important IoT is to the T&L industry. IoT solutions provide operational and actionable data on the location and condition of tracked objects which will help improve the customer experience, create new revenue streams, enable competitive differentiation and promote workforce collaboration. At ProMat 2015, we look forward to showing our customers and partners how they can use IoT and mobile solutions to empower their workforces and gain intelligence and visibility into their assets.”


Blog: Zebra Releases 2014 Forrester Study
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About Zebra Technologies

Zebra (NASDAQ: ZBRA) makes businesses as smart and connected as the world we live in. Zebra tracking and visibility solutions transform the physical to digital, creating the data streams enterprises need to simplify operations, know more about their businesses, and empower their mobile workforces. For more information, visit www.zebra.com/possibilities.

Media Contact: 

Bill Abelson
Zebra Technologies

Industry Analyst Relations Contact: 

Carolyn Buerger
Zebra Technologies

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