Zebra Technologies Expands Global ISV Strategy to Further Engage Software Partner and Developer Communities

New ISV initiative to expand solutions that help customers make smarter decisions with real-time visibility

LINCOLNSHIRE, Ill. – July 26, 2016Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in providing solutions and services that give enterprises real-time visibility into their operations, today announced a global independent software vendor (ISV) initiative designed to increase collaboration with ISV partners and expand engagement with the wider developer community. Zebra also announced the appointment of James Pemberton as the global lead of this initiative, which will help our customers make smarter decisions with products, software and services that build visibility that’s visionary.

The new initiative will increase market penetration with ISV partners and enable enterprise application development through a revamped developer community portal. Zebra’s global ISV program reflects the global nature of software businesses. ISVs can join in multiple regions simultaneously; they can register and be recognized for projects globally.

Zebra offers powerful, go-to-market tools to promote ISV partners’ apps, such as AppGallery, an online and mobile Android app-distribution and management platform. AppGallery is pre-installed on Zebra’s enterprise Android devices, including a global demo capability and virtual shop-window for ISV Partners’ apps.


  • The new ISV program includes global ISV Influence Rewards. These recognize and reward ISVs who influence customers - through their software - to buy Zebra products anywhere globally. ISVs receive free demo kits and financial rewards for registering projects.
  • Zebra’s active developer outreach campaign includes engagement at events such as Andevcon, AppsWorld and DroidCon. Plans are also underway for Zebra’s own global enterprise developer event series, “AppForum2017”. 
  • Pemberton’s work with teams across Zebra will create a common approach for ISVs to be more integrated in product development that feeds into Zebra’s enterprise asset intelligence solutions and go-to-market activities. 
  • Since 2005, Pemberton has focused on developing, improving, marketing and managing the EMEA ISV program at Symbol Technologies, Motorola Solutions and Zebra. He previously worked in several retail and eCommerce software companies.


Bill Cate, Vice President, Channel Strategy and Operations, Zebra
“The launch of this initiative demonstrates Zebra’s commitment to the channel and clear recognition of the importance of the ISV partner and develop communities. James’ proven dedication to building strategic relationships with these important groups is key to leading Zebra’s renewed efforts to further engage them in building solutions that help our customers know more about their business.”

James Pemberton, Global ISV Strategy Director, Zebra
“Innovation driven by the ISV partner and developer communities strategically aligns with the industry leading product portfolio Zebra offers to its customers, and we are poised to successfully reach more developers focused on enterprise projects than ever before. I’m excited to see this developer outreach and our ISV partner collaboration yield new opportunities, profitability and simplicity to benefit all parties involved.”

About Zebra
With the unparalleled visibility Zebra (NASDAQ: ZBRA) provides, enterprises become as smart and connected as the world we live in. Real-time information – gleaned from visionary solutions including hardware, software and services – give organizations the competitive edge they need to simplify operations, know more about their businesses and customers, and empower their mobile workers to succeed in today’s data-centric world. For more information, visit www.zebra.com. Follow us on LinkedIn, Twitter and Facebook.

Media Contact:
Therese Van Ryne
Zebra Technologies

Industry Analyst Contact:
Caitlin DeRango
Zebra Technologies


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