Zebra Technologies’ Alex Castaneda Recognized as 2019 CRN Channel Chief

LINCOLNSHIRE, Ill. – Feb. 12, 2019 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, announced today that CRN®, a brand of The Channel Company, has named Alex Castaneda, Vice President, North America Channels and Territory Business, to its prestigious list of 2019 Channel Chiefs. The top IT channel leaders included on this list continually strive to drive growth and revenue in their organization through their channel partners.

Each of the 2019 Channel Chiefs has demonstrated exceptional leadership, vision, and commitment to their channel partner programs. Channel Chief honorees are selected by CRN’s editorial staff because of their professional achievements, standing in the industry, dedication to the channel partner community, and strategies for driving future growth and innovation.

Castaneda is responsible for directing Zebra's North America Channels and Territory Business, which includes distributors, resellers, independent software vendors (ISVs) and systems integrators as well as government and small- and medium-sized business accounts. Last year, Castaneda and the marketing team reimagined Zebra’s Channel Partner Summit while the Company invested in additional sales personnel to generate more demand for PartnerConnect partners. Castaneda’s team also enhanced the partner experience and made it easier for partners to work with Zebra by launching a new support services system that increases the efficiency of repairs, order-booking and contract renewal processes. 

The 2019 CRN Channel Chiefs list, including the 50 Most Influential Channel Chiefs, is featured online at www.crn.com/channelchiefs and will appear in the February 2019 issue of CRN. 


Bill Abelson
Zebra Technologies
Phone: +1-631-738-4751


Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/ecommerce, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. Ranked on Forbes’ list of America’s Best Employers for the last three years, Zebra helps our customers capture their edge. For more information, visit www.zebra.com or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook.  

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corporation, registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2019 Zebra Technologies Corporation and/or its affiliates. All rights reserved.