Zebra Technologies Participates in American Red Cross #MissingTypes Campaign

Campaign seeks to encourage 325,000 people to make blood donation appointments this June

LINCOLNSHIRE, Ill. – June 11, 2019 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, is proud to support  the American Red Cross on the Missing Types campaign to increase blood donations and encourage individuals to make an appointment to give blood this summer. 

From June 11-30, Zebra will join the Red Cross and other companies, organizations, brands and individuals to remove the letters A, B and O – the letters that make up the main blood groups – from their logos and public-facing messaging. When those letters disappear, you notice. And when A, B, O and AB blood types are missing from hospital shelves, patient care may be impacted. 

The American Red Cross and its partners are working together to encourage 325,000 people across the United States to make an appointment to donate blood. According to the Red Cross, only about 3% of the U.S. population donates blood.

Zebra will help raise awareness through its Your Edge blog, social media channels, website and blood drives hosted at various locations throughout June and July. Zebra is committed to serving the community and has previously worked with the American Red Cross to support disaster relief efforts through cash donations and kit packing events.


New and current donors can do their important part to help fill in the missing types and ensure blood is available for patients in need. Visit RedCrossBlood.org/MissingTypes, download the Red Cross Blood Donor App or call 1-800-RED CROSS (1-800-733-2767) to schedule an appointment to give.


Melissa Wagner
Zebra Technologies
Phone: +1-312-971-8540


Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/ecommerce, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. Ranked on Forbes’ list of America’s Best Employers for the last four years, Zebra helps our customers capture their edge. For more information, visit www.zebra.com or sign up for news alerts. Follow us on LinkedInTwitter and Facebook.