Zebra Technologies to Share Key Player Insights from New England Patriots and LA Rams NFL Season

Pre-Super Bowl press conference also to feature stats from top Senior Bowl performers

LINCOLNSHIRE, Ill. – Jan. 22, 2019 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, will hold a press conference to showcase key data from this season. As the “Official On-Field Player Tracking Provider” for the NFL, Zebra will be represented by Zebra® Sports Vice President of Business Development, John Pollard, who will take attendees inside the technology that tracks players and footballs to generate NextGenStats which has increased fan engagement with the NFL’s digital experience during the 2018 regular season.

This season also marks the first time all NFL teams had access to league-wide, 11-on-11 data following each game for a new level of advanced self-scouting and game strategy applications. In previous seasons, NFL clubs only had access to their own tracking data following each game. Pollard will share insights on the distribution of comprehensive in-game player tracking data to all NFL teams and highlights from the Reese’s Senior Bowl and practices leading up to the Jan. 26 game at Ladd-Peebles Stadium in Mobile, Alabama.

To enable the data collection, Zebra attaches RFID tags in player equipment and the football, transmitting real-time location data to receivers positioned around the stadium to gather metrics such as player speed, distance traveled, orientation and acceleration. A growing number of NFL clubs—about one-third of the league—use Zebra’s practice solution to capture player tracking information throughout the practice week over the course of the season. As a global leader in location solutions, Zebra provides tracking technology for enterprises of all sizes in healthcare, retail, manufacturing and transportation and logistics to deliver a performance edge to the front line of business.


Tuesday, Jan. 29, 2019 – 3:45-4:45pm EST


Super Bowl LIII Media Center, Georgia World Congress Center (Room A312)

285 Andrew Young International Blvd NW, Atlanta, GA 30313


Therese Van Ryne, Zebra Technologies, therese.vanryne@zebra.com, (847) 370-2317


Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/ecommerce, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. Ranked on Forbes’ list of America’s Best Employers for the last three years, Zebra helps our customers capture their edge. For more information, visit www.zebra.com or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook

Zebra and the stylized Zebra head are trademarks of Zebra Technologies Corporation, registered in many jurisdictions worldwide.  All other trademarks are the property of their respective owners. ©2019 Zebra Technologies Corporation. All rights reserved.