Zebra Technologies’ Tablets Enhance Customer Service at McDonald’s Brazilian Drive-Thru Windows

McDonald’s selects Zebra’s ET50 tablet to improve efficiency and reduce wait times

São Paulo – April 16, 2019 Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, today announced that McDonald’s Corporation has selected the ET50 tablet for the drive-thru experience at restaurants in Brazil. The company, leader in fast-food market, chose the ET50 for its ease of use, enterprise-class features and Zebra’s expertise in the hospitality industry. McDonald’s can synchronize drive-thru orders with the POS software, allowing orders to be processed faster and reduce wait times, resulting in an improved customer experience.

"McDonald's has always been attentive to the demands of its customers, implementing innovative solutions that deliver positive experiences to the more than 2 million people served every day - from first contact to order delivery. Using Zebra Technologies, which is already implemented in 150 restaurants, we will reduce waiting times and increase consumer satisfaction, "said Renata Zepelini, IT Director at McDonald's.

The intuitive ET50 tablet features a modern, consumer design with enterprise-class features necessary to meet McDonald’s business needs. McDonald’s selected Zebra’s 10-inch ET50 which includes enterprise-class durability, long-lasting battery and fast networking connections.

“Forward-thinking restaurants like McDonald’s are embracing enterprise-class technology like the ET50 to accelerate service delivery, improve order accuracy, enhance operational efficiency and deliver a better overall guest experience,” said Vanderlei Ferreira, General Manager for Zebra Technologies Brazil. “Zebra provides a performance edge to those on the front lines of fast-casual and quick-service restaurants (QSR) by optimizing service, speed, food quality and safety at every point of the dining experience.”


  • By deploying the ET50 tablet, McDonald’s Brazil has processed orders faster, reduced wait times and increased the number of customers served.
  • Zebra designed the ET50 with front line users, workplaces, and workflows in mind, building in ease of use, reliability and ruggedness to help optimize in-motion operations through connected and collaborative workflows.




Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/ecommerce, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. Ranked on Forbes’ list of America’s Best Employers for the last three years, Zebra helps our customers capture their edge. For more information, visit www.zebra.com or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook 


Arcos Dorados is the world's largest McDonald's franchise, both in total system sales and in number of restaurants. The Company is the largest fast food service network in Latin America and the Caribbean, with exclusive rights to own, operate and franchise McDonald's restaurants in 20 countries and territories including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French Guiana, Guadeloupe, Martinique, Mexico, Panama, Peru, Puerto Rico, St. Croix, St. Thomas, Trinidad & Tobago, Uruguay and Venezuela. The Company operates or franchises more than 2,100 McDonald's restaurants with more than 90,000 employees and is recognized as one of the best companies to work for in Latin America. Arcos Dorados is listed on the New York Stock Exchange (NYSE: ARCO). To know more about the company, visit the Investors section of our website: www.arcosdorados.com/ir.

Media Contact:

Diana Calderón
Zebra Technologies
+57 3138021009

Nicole Chivite
Burson Cohn & Wolfe

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