Profitect to Present at The 12th Annual New England Loss Prevention Expo

This press release was issued by Profitect Inc. prior to its acquisition by Zebra Technologies on June 3, 2019.

September 13, 2018 — (Burlington, MA) Profitect Inc., the leading prescriptive analytics provider for the retail and CPG industry, today announced that Kelli Woelfel, VP of Industry Solutions will present a keynote session at 2:30 pm ET today at The New England Loss Prevention Expo event in Worcester, Mass.

Woelfel’s session, titled “Leveraging Prescriptive Analytics to Combat Total Retail Loss,” will focus on the new role of loss prevention/asset protection and how these professionals can leverage pragmatic AI and machine learning to drive efficiency and margins.

The New England Loss Prevention Expo is the region’s premier loss prevention show. More than 250 loss prevention professionals in the retail industry will attend this one-day symposium to learn about new solutions available and listen to industry leaders speak about innovation in the space.

Event Details:

  • The New England Loss Prevention Expo
    • DCU Center, 50 Foster St., Worcester MA
    • September 13, 2018 7:30 a.m. – 4:30 p.m. ET
  • Keynote session: “Leveraging Prescriptive Analytics to Combat Total Retail Loss
    • Kelli Woelfel, Vice President of Industry Solutions, Profitect
    • 2:30 p.m. ET (60 minute presentation)

To learn more about Profitect and prescriptive analytics, visit here.  

About Profitect:

Profitect’s prescriptive analytics solution leverages pattern detection and machine learning to identify opportunities that impact sales and margin. Profitect takes retail and CPG company data and identifies areas for improvement including: inventory accuracy, out of stocks, pricing accuracy, unsellable merchandise, and assortment discrepancies. Profitect customers typically realize a 2-5 percent increase in sales, better consumer experience, 10-15 percent basis point margin improvement, and labor productivity improvement within 6 months.

To learn more about Profitect visit:


Media Contact:

Bill Abelson
Zebra Technologies

Industry Analyst Contact:

Kasia Fahmy
Zebra Technologies